Benefits Of Zoom in Event Platforms

When the first lockdowns began in March 2020, Zoom became the essential solution to stay connected. People used Zoom to organize virtual events and meet their loved ones. Although there are now more than 100 event platforms on the market, many event organizers still choose Zoom in its limited form for their virtual experiences.

At Endless Events, we believe that event platforms and technology should form the basis of a modern event strategy. When we talk to customers about the benefits of event platforms, they always ask themselves: but why not zoom in? True, it is much more economical, but as you will learn, the return on investment of platforms is much higher.

Choosing one event platform over another (or Zoom, for that matter) depends on what you’re trying to achieve and measure with your event. In somematters, Zoom can make perfect sense to organize your virtual event, but once you learn all the benefits of event platforms, it will be difficult to settle for a regular video call.

What Zoom can do for you (and what it can’t do)

Zoom, in its limited form, is still a choice for many virtual event planners because it is economical and easy to use. Participants can view the panel and interact in the live chat, but there is very little two-way communication available. It is difficult for the speaker to follow the chat and answer the Q&A during the presentation. That said, Zoom is often a sufficient tool for broadcasts, announcements, and regular meetings with little interaction.

Event organizers choose Zoom because of their budget, especially if they are only planning a one-off event rather than a series of virtual experiences. But the money saved also means a loss of return on investment: the March 2020 champion does not offer audience engagement and valuable information about the data – and these are essential for the success of an event.

With the rise of virtual events has also come the standardization of On-demand content: a “netflixization” of events. Zoom also poses a challenge for event video storage. Sessions can be live on the same event platform that attendees used during the event, but when they are recorded in Zoom, planners need to find a place to save them and broadcast them to their audience. And there are many other features you can find on virtual event platforms that Zoom doesn’t offer.

10 Benefits Of Event Platforms

Here we describe ten advantages of event platforms, and as you will see, they are all interconnected. The bottom line is this: the participants of a Zoom call center agency. Instead of being active participants, they sit down and listen to Your Virtual Speaker. However, there are so many opportunities for them to have fun at your event, even if it is in a digital space.

1. Registration and ticketing

The direct interaction of the participant with the event usually begins with the registration and purchase of tickets. And the vast majority of event platforms offer this feature. Setting up the event on a platform is easy and highly customizable. By adding traffic analytics to your payment processor, you can see how your participants accessed the registration form.

2. Enhanced virtual audience engagement

No matter how hard we try to replicate the in-person experience at virtual events, the way we interact online is just not the same. Virtual audience engagement remains one of the biggest issues for event planners. While Zoom doesn’t do much to meet this challenge, event platforms offer people a variety of ways to interact with the event. Increased audience engagement is the biggest benefit of event platforms; this is a direct result of the gamification, networking capabilities and other features we describe below.

3. Gamification of events

Trivia, quests, missions such as meeting someone new, the gamification of the event application consists of adding game mechanics to an event by allowing participants to complete challenges in the application, receive points for each completed challenge and see where they are in a leaderboard. Different challenges can be worth different amounts, and those who win or participate in the game can receive prizes.

But the gamification of events is not just about captivating and entertaining the audience. As Kara Gladish of Socio pointed out in an episode of # Eventticons about virtual event production, gamification can also be used to streamline communication. “Give extra points if people come too early. This will help the usual influx of” how to log in “and”what is my password”. It really helps you with Event Management, ” she explains.

4. A virtual place

Zoom is just a video call, while the event platform is a virtual place. As in a personal venue, participants can explore the virtual space on their own and “walk”through the event. Planners can “decorate” it with pictures, signage and interactive maps. A virtual place makes participants feel in control of their experience, rather than being passive recipients like on Zoom.

5. Brand opportunities

There are several ways to promote your brand at virtual events on Zoom: you can create virtual backgrounds or ask the speaker to mention it. But event platforms (and The Associated event apps) can offer so much more. You can display a brand as part of the decor, which can especially surprise your sponsors and exhibitors.

6. Communication with participants

Another advantage of event platforms is that communication with participants is easier. You can create personalized messages, send reminders, and inform the public about possible schedule changes. It’s easy for you and your attendees: they can find all the information about your event on the platform and contact technical support if necessary.

7. Virtual networking

People don’t just attend events for the content; the greatest value is the other participants themselves. From chat rooms to breakout sessions, there are many ways to design virtual networking experiences.

8. Data collection

Data collection is the advantage behind the scenes of event platforms. And one of the biggest! This is where the return on investment of event platforms really comes in handy. Planners can collect analytics from survey responses, track their participants, and get detailed information about their experiences. Never before have we had so much data about our audience! The collected data serves as a guide for planners; for example, they can see which content appeals to participants the most and how they move around the platform. All this information provides valuable information that can then further inform the overall strategy of the event.

9. Community model

As we said, Zoom can be a good choice for an event or a one-time announcement. But the long-term value of the platforms cannot compete with Zoom calls. Most event platform providers offer annual subscriptions, which encourage planners to switch to the so-called Community model. In this way, the platform would be available to participants throughout the year. You can organize virtual events, webinars, networking opportunities and fun challenges and do your marketing in one place.

Advantages Of Event Platforms: Conclusion

Zoom is a good option if you’re planning a simple, one-time meeting that you don’t want to distribute as On-demand content after. But even if it is much more economical, the advantages of event platforms far outweigh Zoom. Their features, such as registration, gamification and interactive maps promote higher audience engagement and provide valuable information about the behavior of your participants. The data can then be used to further inform your event strategy and give your visitors and sponsors exactly what they want.

If you want to know more about the benefits of event platforms, check out our list of the top 100 event platforms. We’ve included a visual breakdown of their features, budget considerations, security, accepted browsers, and Albert’s Aha! Functionality, a feature unique to the platform.