Ideas for Virtual Event Marketing

In the recent time era, it’s becoming increasingly important to discuss the ins and outs of virtual events. And so far, here at Endless, we’ve dealt with it hard. We talked about participant involvement, sponsorship, mistakes – to name a few. But today we jump into the realm of marketing. And most importantly, virtual event marketing ideas. Now that a few months have passed and virtual events have increased in popularity, the perils related to webinar fatigue are more real than ever.

This means that your marketing efforts can make or break the success of your event. And although many of the previous strategies that applied to personal events are still relevant, there are other elements that require attention. Of course, landing pages, social media and content are common, basic knowledge. But what are the virtual event marketing ideas that you should look at specifically? What can help you increase the popularity of the experience? Grab the popcorn and read on!

Add A Personal Touch

Anyone who hasn’t lived under a rock knows the power of social media in marketing. These tools have been used and exploited by event planners for years, so it makes no sense to dwell on them in particular. However, there is more to including social media in your marketing strategy than just sharing videos and photos.

Personalization will be your best friend every step of the way with virtual events. And not only aimed at visitors, but also from your side! It is important that the owners of the event and the members of the organization make it clear why their event is magical and worth attending. Each person involved in planning must share their own opinions through their channels to create a sense of unity, foster loyalty and foster connections.

Create A Facebook Event And Promote It

Assuming you’ve created a page for your event – which in itself is a great idea – adding a Facebook event will take it a step further. Just having the page offers you a place to share the recent news, sneak peeks and valuable information with your visitors. You can also connect with your audience earlier and further develop that sense of community that is so important.

In addition, push notifications from the app are a constant reminder for your visitors – free advertising! But if you don’t mind allocating some of your budget here, paying for a targeted ad on Facebook will help you reach more people and spread the word that your event is coming up and it will be fantastic for that audience in particular.

Harness The Power Of Data & Virtual

There is a nice balance to be struck with marketing efforts for a virtual event. On the one hand, the fact that your event is no longer a body event gives you the opportunity to have many more people in attendance. This means better sponsorship opportunities, more value for your organization and networking opportunities around the world.

But on the other hand, you still have to consider your target audience. Marketing is about getting people to come to you because you have shown that you have something of value to offer. Having 1,000 relevant participants is much better than having 15,000 unqualified people in the audience. So yes-use the power of the virtual world to expand your message and reach more people who may be interested. But take into account the data that tell you which people you attract, and allocate your resources based on what is in your interests.

Make It Tangible

As we all know, recreating the human aspect of events is the biggest challenge within the virtual sphere. Therefore, it is increasingly important that planners make extra efforts to make certain aspects as tangible as possible.

Small actions such as delivering food to the door of those present or a package with small gifts next to the event are great ideas to promote that human connection. Make your audience feel seen and like they were your priority rather than just an afterthought.

Be Aware Of The Agenda Of The Event

When planning a virtual event, you need to be more aware of the time of your visitors than before. Since remote experiences have become the norm, the public has been bombarded with options from all sides. This webinar fatigue, coupled with the fact that the audience’s attention span is completely different when attending at home, means you need to be extra transparent with the event agenda.

Create shorter days with more engaging content and share the outline of the experience right away. This way, people know exactly what they’re in for, how long it’s going to take, and can plan ahead. Again, gestures like these from your marketing strategy will show your audience that you are taking their time and energy into account, further strengthening a real relationship between you and those in attendance.

Use Your Influencers

The more people you get to mention your virtual event, the more likely you are to reach more people and gather a wider audience for your event. And this means that you want to harness the power of the influencers you have at your disposal. More specifically, the speakers you will have at your event.

They are ambassadors and, to some extent, one of the main attractions of the experience that offers you. So be sure to engage them on social media, share what they’ll be talking about, what they’re most excited about, and to be general evangelists. Do not forget that this is also in their interests!

Make Use Of Your Sponsors

Like your virtual speakers, the sponsors of your virtual event are key stakeholders. The more qualified people they have in the audience, the more benefit they get from sponsoring your event, right?

Take advantage of this fact and push your sponsors to share your virtual event news and updates with their own audience. For example, if they plan to bring a super cool activation to the event (let’s say a contest to win a Samsung TV), that alone will attract a lot more people. So let them use their own marketing tools well!

Press Releases Are One Thing.

The art of Public Relations has changed quite a bit with the advent of digital marketing. However, it does not mean that the techniques in addition to PR are no longer relevant or cannot help you spread the word.

Be A Game Changer

Apart from the current circumstances, planners have to face the facts. Sooner or after, with or without a recent times sweeping the world, the industry as we know it should eventually change. As technology evolves at an awesome pace, and with universal calls for greater sustainability, virtual and hybrid events would gain much more traction.

The best of the virtual event marketing ideas that planners can leverage is to embrace their roles as game-changers. We are extremely adaptable and as we face new challenges, it is up to us to show the public that we make every effort to provide excellent customer service, unique experiences and unforgettable stories using the tools we have at our disposal. And we will continue to do so until the dawn of time.